Web Development
Connect Your Website to the Tools Your Team Relies On.
We connect websites to CRMs, payment providers, booking systems and marketing platforms so leads, orders and appointments reach the right place without copy and paste.
Overview
What Web Integrations covers.
Web integrations link your website to the business systems behind it. A form submission can create a contact in HubSpot or Salesforce, a checkout can process a payment through Stripe or PayPal, a booking widget can sync with your team’s calendar, and a newsletter signup can land in your email platform with the right tags. The goal is data that moves reliably without manual handling.
Rankbrain works with the official APIs, webhooks and connectors these platforms provide, and uses tools like Zapier or Make where a lighter setup is enough. We map what data should go where, handle errors and duplicates, and test every path end to end. AI-specific integrations and building new APIs from scratch are covered by our AI integration and API development services.
Problems we solve
What this fixes.
- 01
Leads copied into the CRM by hand
When form entries arrive only as emails, someone has to re-enter them, which causes delays, typos and leads that never get followed up.
- 02
Disconnected booking and payments
Separate tools for scheduling, invoicing and confirmations create double bookings, missed payments and confusing customer communication.
- 03
Integrations that fail silently
Quick connections set up years ago break after a platform update, and nobody notices until leads or orders go missing.
Scope of work
What’s included.
Website connections to CRM, payments, booking, email marketing and analytics tools.
- 01
CRM and form integrations
Sending form submissions to HubSpot, Salesforce or other CRMs with field mapping, source data and owner assignment.
- 02
Payment gateways
Stripe, PayPal and similar providers integrated for one-off payments, deposits or invoices on your site.
- 03
Booking and scheduling
Calendar and booking tools connected so appointments, reminders and availability stay in sync.
- 04
Email marketing and messaging
Newsletter signups, tags and transactional messages connected to your email or SMS platform, such as Twilio.
- 05
Analytics and tracking
GA4, Google Tag Manager and ad platform tags connected so integrated actions are measured correctly.
- 06
Monitoring and error handling
Logging, retries and alerts so failed syncs are caught and resolved instead of lost.
Benefits
What it can do for your business.
Ideal for
- Service businesses routing website leads into a CRM
- Clinics and consultants taking bookings online
- Websites accepting deposits or payments
- Teams syncing signups with email marketing tools
Faster lead follow-up
Leads that reach the CRM instantly with source details can help sales teams respond while interest is high.
Less manual admin
Automatic data flow helps reduce copy and paste, re-keying errors and time spent reconciling systems.
More dependable operations
Monitored integrations make it easier to spot and fix problems before they affect customers.
How we deliver it
A clear, practical process.
- 1
Map
Document the systems involved, what data moves, when and who needs it.
- 2
Connect
Build integrations with official APIs, webhooks or connectors in a test environment.
- 3
Verify
Test every path end to end, including errors, duplicates and edge cases.
- 4
Monitor
Go live with alerts in place and document how each integration works.
Related services
Works well alongside.
- Custom SoftwareAPI DevelopmentSecure, documented REST and GraphQL APIs that let your apps, partners and systems share data.
- AI IntegrationCRM and Business Software IntegrationAI connected to your CRM, help desk and business software, reading and updating your records.
- Data Analytics & CROConversion TrackingForms, calls, purchases and offline conversions tracked accurately and attributed to channels.
Questions
Web Integrations questions, answered.
Which tools can you integrate with our website?
Most platforms with an API or webhooks, including CRMs like HubSpot and Salesforce, payment providers like Stripe, booking tools, email marketing platforms and analytics. We confirm feasibility for each tool during mapping.
Do you use Zapier or build custom integrations?
Both. Zapier or Make can work well for simple, low-volume flows. For critical data, higher volumes or complex logic, a custom integration using the platform’s API is usually more reliable.
What happens if an integration stops working?
We add logging and alerts to important flows so failures are flagged quickly. Under a care plan, we investigate and fix issues caused by platform changes or expired credentials.
How is this different from your AI integration services?
Web integrations connect your website to standard business tools. Our AI integration services focus on adding AI models, chatbots or AI-powered steps into your systems.
Ready to talk about Web Integrations?
Tell us about your business and goals, and we’ll recommend a clear, practical plan.