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RankBrain

Web Development

A CMS Your Marketing Team Can Run on Its Own.

We build custom WordPress themes and headless CMS setups for teams that publish often and want to edit pages, blogs and media without opening a developer ticket.

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Overview

What CMS / WordPress Development covers.

A content management system is the editing layer of your website. Done well, it lets marketers build pages from approved blocks, publish posts, update media and manage SEO fields while keeping the design consistent. Done poorly, it becomes a maze of plugins and page builders that slows the site and leaves editors afraid to touch anything.

Rankbrain builds custom WordPress themes with structured block-based layouts, and headless setups where a CMS feeds content to a fast Next.js front end. We model content around how your team actually publishes, keep plugins to a minimum, set up roles and workflows, and train editors so the site stays tidy long after launch.

Problems we solve

What this fixes.

  1. 01

    Every change needs a developer

    Hard-coded templates and rigid layouts turn simple updates like a new landing page or banner into a support request and a delay.

  2. 02

    Plugin bloat and page builder sprawl

    Years of added plugins and heavy builders slow the site, create security risks and make updates break unexpected parts of it.

  3. 03

    Inconsistent pages over time

    Without structured content blocks, editors improvise layouts and the brand slowly drifts away from the original design.

Scope of work

What’s included.

Custom WordPress and headless CMS builds with editing tools your team can manage.

  • 01

    Content modeling

    Defining page types, post types, fields and taxonomies around how your team creates and organizes content.

  • 02

    Custom WordPress themes

    Lightweight themes with Gutenberg blocks or structured fields that match your design system.

  • 03

    Headless CMS builds

    A CMS that feeds content to a Next.js front end through an API, for speed and flexibility.

  • 04

    Editor roles and workflow

    User roles, permissions, draft and review steps so the right people approve what gets published.

  • 05

    Plugin cleanup and security

    Auditing existing plugins, removing what is not needed and setting up updates, backups and hardening.

Benefits

What it can do for your business.

Ideal for

  • Marketing teams publishing blogs and landing pages often
  • Businesses stuck on a slow page builder theme
  • Organizations with multiple editors and approval steps
  • Content-heavy sites moving to a headless setup

  • Faster publishing

    Reusable blocks and clear fields can help your team launch pages and posts without waiting on development time.

  • A consistent brand across pages

    Structured layouts keep new content aligned with the design, even as more people edit the site.

  • A leaner, easier site to maintain

    Fewer plugins and a clean theme help reduce conflicts, security exposure and slow page loads.

How we deliver it

A clear, practical process.

  1. 1

    Audit

    Review current content, plugins, editors and how publishing happens today.

  2. 2

    Model

    Design the content structure, blocks and roles before any theme code is written.

  3. 3

    Build

    Develop the theme or headless front end and migrate existing content.

  4. 4

    Train

    Launch, then walk editors through publishing and share the how-to guide.

Related services

Works well alongside.

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Questions

CMS / WordPress Development questions, answered.

Should we use WordPress or a headless CMS?

Traditional WordPress suits most marketing sites and keeps editing simple. A headless CMS makes sense when you need a very fast front end, content in several channels or custom functionality. We recommend based on your team and goals.

Can you fix our existing WordPress site instead of rebuilding it?

Often, yes. We can audit plugins, clean up the theme and improve speed and security. If the underlying structure is too limiting, we explain why a rebuild may be the better long-term option.

Will our team need technical skills to edit the site?

No. We build editing around reusable blocks and clear fields, then train your editors. Most routine changes, such as pages, posts and media, can be handled without code.

Ready to talk about CMS / WordPress Development?

Tell us about your business and goals, and we’ll recommend a clear, practical plan.

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