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Data Analytics & CRO
Know What Works. Convert More.
Accurate tracking, clear dashboards and structured experimentation — so you know exactly which channels drive revenue and how to convert more of your traffic.
Partner programmes
Clients we’ve delivered this for
Why Data Analytics & CRO
Decisions backed by data you can trust.
Accurate tracking and clear dashboards show what's really driving growth, and structured testing turns that insight into more conversions.
Who it’s for
- Teams with conflicting reports
- Businesses investing across several channels
- E-commerce stores
- Websites with traffic that doesn't convert
- Trustworthy numbersTracking that matches across analytics, ads and your CRM.
- Clear reportingDashboards that answer the questions your team actually asks.
- More conversionsExperiments that improve how your traffic converts.
Our Data Analytics & CRO Services
Analytics Setup
Documented GA4, Tag Manager and Search Console setups, built from scratch or rebuilt properly.
View serviceDashboards
Looker Studio and custom dashboards that join marketing, website and CRM data in one clear view.
View serviceConversion Tracking
Forms, calls, purchases and offline conversions tracked accurately and attributed to channels.
View serviceConversion Rate Optimization (CRO)
Research-led CRO across your site and funnel, from behavior research to prioritized A/B tests.
View serviceExperimentation
A/B and multivariate testing programs with proper test design, statistical rigor and tooling.
View service
Can you trust your numbers?
Get a free tracking audit of your GA4, conversions and dashboards.
Get a Tracking AuditProblems we solve
The problems we fix first.
Growth decisions are only as good as the data behind them. We make your numbers trustworthy, then use them to systematically improve conversion.
01Numbers don't matchGA4, ad platforms and your CRM all report different results.How we approach itHide our approach
We audit GA4, tags and conversions, then fix and document the setup so every platform reports consistently.
02No idea what drives revenueWithout attribution, budgets follow opinions instead of evidence.How we approach itHide our approach
We set up attribution and dashboards that connect marketing activity to leads and revenue.
03Traffic that doesn't convertMore visitors won't help if the site leaks them on the way to purchase.How we approach itHide our approach
We run prioritised conversion experiments based on data, user behaviour and clear hypotheses.
Our process
How we deliver Data Analytics & CRO.
Every engagement moves through the same four phases. The work inside each phase is specific to this service.
STEP 01
Diagnose
Review tracking, data quality and current conversion paths.
- Audit
STEP 02
Plan
Agree the questions your reporting must answer and plan the tracking needed to answer them.
STEP 03
Execute
Fix and extend tracking, events and integrations. Dashboards that answer the questions you actually ask.
- Implement
- Visualise
STEP 04
Measure & Optimize
Prioritised tests to lift conversion. Monthly insights and recommendations.
- Experiment
- Report
Deliverables
What you can expect.
Typical deliverables for this service. Your exact scope is agreed in your plan; we don’t promise specific rankings, leads or revenue.
- Tracking audit and a documented measurement plan
- GA4, Tag Manager and conversion tracking setup
- Dashboards in Looker Studio or your preferred tool
- CRO research with prioritized test ideas
- A/B tests with documented results and next steps
Case studies
Real clients, real results.
1 case study
In Their Words
Trusted by Businesses That Want to Grow.
Discover what great partnerships and a focus on business growth can achieve.
Working with Rankbrain has been a positive experience. They understand that a construction business needs more than just a website—it needs a strong online presence that helps potential customers find the services they’re looking for. Communication has been straightforward, and the focus on improving our visibility and digital presence has been valuable to our business.
Construction · General ContractorStephen KelleyTeam Kelley Construction Published with client approval 
What I appreciate about working with Rankbrain is their practical approach to digital growth. They understand that technology businesses need a clear message, the right audience, and a well-planned online presence. The collaboration has been constructive, with a focus on understanding business goals and turning them into actionable digital marketing priorities.
Technology · IT Services & Software DevelopmentBilal ShahidCo-Founder, Tech Implement Published with client approval 
For a local service business, being easy to find online makes a real difference. Rankbrain understands the importance of local visibility and communicating services clearly to potential customers. The approach has been focused on the needs of the business rather than simply following a generic marketing plan, which makes the collaboration valuable.
Home Services · Solar Panel Cleaning & Bird ProofingTroy GoldenGolden Rays Solar Cleaning Published with client approval 
Online visibility is important for an e-commerce brand, especially in a competitive category like fine jewelry. Rankbrain takes a thoughtful approach to helping customers discover a brand and its products online. I appreciate the attention to search visibility, the customer journey, and the bigger picture behind sustainable digital growth.
Retail · Fine Jewelry & E-commerceMustafa UluGoldia Published with client approval 
Automotive e-commerce has its own challenges, from helping customers find the right products to making a large product range easier to discover online. Rankbrain understands the importance of a focused digital strategy and a strong search presence. I value the practical thinking behind the work and the attention given to the needs of the business.
Automotive E-commerce · Performance Engine PartsElio MitriEmegatronic Published with client approval Building a strong digital presence requires a clear understanding of the business, its products, and the customers it serves. Rankbrain’s approach recognizes the importance of presenting a business effectively online and building visibility over time. The emphasis on a considered strategy and long-term growth is particularly valuable for a business serving a competitive market.
Manufacturing · Home TextilesWang JiPEM America Published with client approval
Testimonial 1 of 6
Pricing
Clear pricing, no surprises.
One-time setups or ongoing analytics and CRO programmes.
Tracking Audit & Fix
GA4, GTM and conversion tracking cleanup
Custom quote
Dashboards & Reporting
Custom dashboards and automated reports
Custom quote
CRO Programme
Research and ongoing experimentation
Custom quote
Questions
Data Analytics & CRO questions, answered.
Do you work with Google Tag Manager?
Yes — GTM, server-side tagging and consent mode are all part of our analytics setups.
Which dashboard tools do you use?
Looker Studio, GA4 explorations and BigQuery, plus custom dashboards when needed.
How long does a CRO test take?
Usually two to six weeks depending on traffic — long enough to reach a reliable result.
Can you guarantee results?
No honest agency can guarantee rankings, AI mentions, leads or revenue, because they depend on your market, competition and platforms we don't control. We commit to clear goals, transparent work and reporting on what it delivers.
What happens after I get in touch?
We review your goals and current setup, then recommend a plan and scope. There's no obligation, and we'll tell you if we don't think we're the right fit.
Related
Works well alongside.
- Performance MarketingGoogle Ads, Meta Ads, lead generation and retargeting — measured on leads and revenue.
- SEO & Organic GrowthTechnical, content, local, e-commerce and AI search SEO — one complete organic growth programme.
- UI/UX DesignUX research, web and app design, design systems and prototypes that make products easy to use.
Make every decision with confidence
We'll audit your tracking and show you where the data — and conversions — are leaking.