1.2K
Search clicks in 3 months
SEO + Website Development
Team Kelley Construction
A Portsmouth, NH general contractor offering residential and commercial carpentry and remodeling, now appearing in Google's local business results for contractor searches around Portsmouth and the Seacoast.
- Google Business Profile
- Google Search Console
- Google Analytics 4
- Google Search results
01 · Client & industry
Who we worked with
A Portsmouth, NH general contractor offering residential and commercial carpentry and remodeling, now appearing in Google's local business results for contractor searches around Portsmouth and the Seacoast.
757
Business Profile views (+114.4%)
62
Website clicks from the profile
02 · Website development
The website we built
Hover to scroll through the page, or click to view it full size.Tap a page to view it full size.
HomepageThe contractor's homepage, from services to recent work and customer reviews.
03 · Strategy
The plan
- 1Location pages targeting local service searches such as “affordable commercial roof repair” and “roofing and siding repair”
- 2Google Business Profile performance (views, calls, website clicks) reported in monthly working updates
- 3Local map-pack visibility tracked for searches like “contractor in portsmouth” and “building contractor seacoast nh”
- 4Search Console and Google Analytics monitoring of search visibility and site traffic
04 · Website Development · SEO · Local SEO · Reporting
Work completed
Website Development
- Built the website at teamkelleyconstruction.com
- Pages for services, portfolio, team, FAQ and contact, with a click-to-call phone number
- A recent-work gallery and customer reviews on the homepage
SEO
- Location pages targeting local roofing, siding and commercial repair searches
- Location-page performance tracked in Search Console: 39 clicks and 5.51K impressions from Feb 1 to Mar 6, 2025
Local SEO
- Google Business Profile calls, website clicks and interactions reported month by month (Nov 2024 – Mar 2025)
- Local results checked for “contractor in portsmouth” and “building contractor seacoast nh”
Reporting
- Monthly working updates for the client (March 2025 update)
- Google Analytics tracking of users, events and traffic by country
05 · Implementation
How it rolled out
- 1
Location pages
Pages for local service searches, tracked in Search Console from Feb 1, 2025.
- 2
Business Profile
Profile views, calls and website clicks reported each month from Nov 2024.
- 3
Local rankings
Map-pack positions checked for core contractor searches in Portsmouth and the Seacoast.
- 4
Reporting
Monthly working updates, with Analytics tracking site traffic over time.
06 · Results
What changed
Figures from the client’s own dashboards · Nov 2024 – Oct 2026
757
People who viewed the Business Profile (+114.4%)
75
Business Profile interactions
62
Website clicks from the Business Profile
13
Calls from the Business Profile
Google Business Profile, March 2025 update
Google Business Profile Performance
757
People who viewed the profile (+114.4%)
75
Profile interactions
62
Website clicks from the profile
13
Calls from the profile
Views +114.4% compared with Feb 2024 – Mar 2024, as reported by Google. 55% of views came from Google Search on mobile (414) and 30% from desktop (227). Searches showing the profile: fewer than 50, including “construction company”, “contractors near me” and “contractors portsmouth nh”.
Location pages, Feb 1 – Mar 6, 2025
Google Search Console
39
Clicks
5.51K
Impressions
0.3%
Average click-through rate
44
Average position
Top queries: “affordable commercial roof repair” (11 clicks, 1,107 impressions) and “roofing and siding repair” (7 clicks, 909 impressions).
Website, last 30 days to Oct 4, 2026
Google Analytics 4
1.8K
Active users (+5.8%)
1.8K
New users (+5.7%)
11K
Events (+12.9%)
4.3K
Events from the United States (+21.4%)
Changes are against the previous 30 days, as reported by Google Analytics.
07 · Key takeaways
- Local visibility shows up where customers look: Team Kelley appears in Google's local results for “contractor in portsmouth” and first for “building contractor seacoast nh”.
- The Business Profile is a real discovery channel, with 757 views (+114.4%), 62 website clicks and 13 calls in the March 2025 update.
- Location pages reach commercial and repair searches, such as 1,107 impressions for “affordable commercial roof repair”.
08 · Supporting screenshots
Straight from the client’s dashboards
Click any screenshot to see it full size. Personal details are blurred to protect privacy.
Search & analytics
Google Business Profile
09 · Your turn
Want results like Team Kelley Construction’s?
Tell us where you are today and we’ll show you what the same approach could do for your business.
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