Web Development
Online Stores Built for Smooth Browsing and Checkout.
We build and rebuild online stores on Shopify, WooCommerce and headless setups for brands that need fast product pages, a reliable checkout and a catalog their team can manage.
Overview
What E-commerce Development covers.
E-commerce development covers everything needed to sell online: catalog structure, product and collection templates, cart and checkout, payments, shipping and tax rules, and the tracking that shows what is selling. The platform choice shapes how easily your team can manage products, run promotions and add new sales channels later on.
Rankbrain builds on Shopify for brands that want a managed platform, WooCommerce for those already invested in WordPress, and headless front ends when performance or custom experiences justify the extra complexity. We plan product data and URL structure with search in mind, configure ecommerce events in GA4, and migrate products, customers and redirects carefully when replatforming.
Problems we solve
What this fixes.
- 01
Shoppers dropping off before checkout
Slow product pages, confusing navigation and a clunky cart give buyers reasons to abandon their order before they pay.
- 02
A platform the business has outgrown
Stores built on aging themes or heavily patched plugins become hard to update, slow to load and risky to change during busy seasons.
- 03
Unclear sales data
Missing or broken ecommerce tracking makes it hard to know which products, channels and campaigns are actually driving revenue.
Scope of work
What’s included.
Shopify, WooCommerce and headless stores built for fast browsing and reliable checkout.
- 01
Platform selection and setup
Choosing between Shopify, WooCommerce or headless based on catalog size, budget and team skills.
- 02
Store theme and templates
Custom or adapted themes for home, collection, product, cart and content pages, built mobile-first.
- 03
Catalog and product data
Categories, variants, attributes and filters structured so products are easy to find and manage.
- 04
Checkout, payments and shipping
Payment gateways, shipping zones, tax settings and order notifications configured and tested.
- 05
Ecommerce tracking
GA4 ecommerce events and ad platform conversion tags so purchases and product views are measured.
- 06
Replatforming and migration
Moving products, customers, orders and URLs from an old store with redirects in place.
Benefits
What it can do for your business.
Ideal for
- Brands launching their first online store
- Retailers moving from an aging platform to Shopify
- WordPress businesses adding WooCommerce
- Stores needing a faster headless front end
Easier buying on mobile
Fast, clear product pages and a streamlined checkout can help more visitors complete their purchase.
Simpler store management
A well-structured catalog and admin setup helps your team add products and run promotions without developer help.
Better sales visibility
Reliable ecommerce tracking helps you see which products and channels contribute to revenue.
How we deliver it
A clear, practical process.
- 1
Plan
Review catalog, operations, integrations and choose the right platform.
- 2
Build
Develop store templates, structure products and configure checkout settings.
- 3
Test
Place test orders across payment methods, devices and shipping scenarios.
- 4
Launch
Go live with tracking verified, redirects active and the team trained on the admin.
Related services
Works well alongside.
- SEO & Organic GrowthE-commerce SEOCategory, product, facet and schema SEO for Shopify, WooCommerce and custom stores.
- Web DevelopmentWeb IntegrationsWebsite connections to CRM, payments, booking, email marketing and analytics tools.
- Data Analytics & CROConversion TrackingForms, calls, purchases and offline conversions tracked accurately and attributed to channels.
Questions
E-commerce Development questions, answered.
Should we choose Shopify or WooCommerce?
Shopify is a managed platform that suits brands wanting less maintenance. WooCommerce runs on WordPress and offers more control, but needs hosting and updates. We recommend based on your catalog, budget and team.
Can you migrate our existing store without losing data?
Yes, we migrate products, customers and, where the platforms allow, order history. We also map old URLs to new ones with redirects to help protect existing search visibility.
What does headless e-commerce mean?
Headless separates the storefront from the commerce back end. The store runs on a custom front end, such as Next.js, while Shopify or another platform handles products, cart and orders. It suits brands needing more speed or customization.
How long does an e-commerce build take?
It typically depends on catalog size, custom features, integrations and whether data is being migrated. We share a realistic schedule after reviewing your requirements.
Ready to talk about E-commerce Development?
Tell us about your business and goals, and we’ll recommend a clear, practical plan.