Performance Marketing
Bring Back Visitors Who Didn’t Convert.
We set up retargeting across Google, YouTube and Meta so people who already showed interest see relevant follow-up messages, without being chased by the same ad for weeks.
Overview
What Retargeting covers.
Most visitors leave without buying or enquiring on the first visit. Retargeting shows them relevant ads afterward, reminding them of the product they viewed, answering an objection or offering a reason to come back. It works best when audiences reflect how far someone got, rather than treating every visitor the same.
Rankbrain builds retargeting audiences from site behavior, video views, engagement and, where permitted, customer lists. We segment by intent, set frequency and duration limits, exclude recent converters and write messages for each stage. Consent and privacy settings are respected throughout. Ad spend is paid directly to Google and Meta.
Problems we solve
What this fixes.
- 01
Interested visitors forgotten
People who viewed pricing or started checkout leave and never hear from you again.
- 02
One ad for every visitor
A blog reader and an abandoned cart get the same message, so neither feels relevant.
- 03
Ads following customers too long
Missing exclusions and frequency limits keep showing ads to people who already bought.
Scope of work
What’s included.
Re-engage visitors who didn’t convert across Google, Meta and YouTube with relevant follow-up ads.
- 01
Audience segmentation
Audiences based on pages viewed, cart or form activity, video views and time since visit.
- 02
Cross-platform setup
Retargeting on Google Display, YouTube, Facebook and Instagram, matched to where your audience spends time.
- 03
Dynamic product ads
Catalog-based ads that show e-commerce visitors the products they viewed.
- 04
Frequency and exclusions
Caps, membership durations and converter exclusions to keep ads useful rather than intrusive.
- 05
Stage-based messaging
Creative that answers objections, adds proof or presents an offer depending on intent.
Benefits
What it can do for your business.
Ideal for
- E-commerce stores with abandoned carts
- B2B sites with long consideration cycles
- Service businesses with high-value enquiries
- Brands running prospecting ads that need follow-up
Recover interested visitors
Timely reminders can bring back people who were close to converting.
More relevant messages
Segmented audiences help each ad speak to where the visitor left off.
Efficient use of budget
Exclusions and frequency limits help avoid spending on people who already converted.
How we deliver it
A clear, practical process.
- 1
Audit
Check tags, consent setup, catalogs and existing audiences.
- 2
Segment
Define audiences by intent, recency and exclusions.
- 3
Launch
Build campaigns and stage-specific creative on each platform.
- 4
Tune
Adjust frequency, windows, messages and budget from results.
Related services
Works well alongside.
- Performance MarketingMeta AdsFacebook and Instagram campaigns with structured creative testing and audience strategy.
- Performance MarketingGoogle AdsSearch, Performance Max, Shopping and YouTube campaigns managed against leads and revenue.
- Data Analytics & CROConversion TrackingForms, calls, purchases and offline conversions tracked accurately and attributed to channels.
Questions
Retargeting questions, answered.
Is retargeting compliant with privacy rules?
Retargeting relies on cookies, pixels or customer lists, so it must follow your consent setup and applicable privacy laws. We configure campaigns to respect consent signals, and your privacy policy should cover advertising use.
How do you avoid annoying people?
We use frequency caps, limited audience durations and exclusions for recent converters, and rotate creative so the same ad is not shown repeatedly.
Do we need a lot of traffic for retargeting?
Audiences need a minimum size before platforms will serve ads to them. Lower-traffic sites typically use broader windows or combine retargeting with video and engagement audiences.
Ready to talk about Retargeting?
Tell us about your business and goals, and we’ll recommend a clear, practical plan.