Performance Marketing
Google Ads Built Around Buyer Intent.
We plan, build and manage Google Ads campaigns for businesses that want paid search to produce enquiries and sales, not just clicks. Every account starts with trustworthy conversion tracking.
Overview
What Google Ads covers.
Google Ads puts your offer in front of people at the moment they search for it. Done well, it is one of the most direct ways to reach buyers; done loosely, broad match, automated expansion and weak structure can quietly move budget toward searches that were never going to convert.
Rankbrain approaches Google Ads by fixing measurement first, then structuring campaigns around intent: tightly themed Search campaigns, Performance Max and Shopping where they fit, and YouTube or remarketing where they support the funnel. Ad spend is paid directly to Google, and our work focuses on query quality, bidding, creative and budget allocation.
Problems we solve
What this fixes.
- 01
Spend drifting to irrelevant searches
Loose match types and missing negatives let budget flow to queries with little or no purchase intent.
- 02
Smart bidding trained on bad data
Duplicate or missing conversions teach automated bidding to chase the wrong outcomes.
- 03
An account nobody can read
Years of ad hoc changes leave overlapping campaigns, unclear budgets and no view of what is actually working.
Scope of work
What’s included.
Search, Performance Max, Shopping and YouTube campaigns managed against leads and revenue.
- 01
Account audit
Review of structure, search terms, bidding, budgets, assets and conversion setup to find waste and gaps.
- 02
Conversion tracking
GA4 and Google Tag Manager setup or repair, enhanced conversions and offline conversion imports where relevant.
- 03
Search campaign build
Keyword research, intent-based ad groups, responsive search ads, extensions and negative keyword lists.
- 04
Performance Max and Shopping
Product feed checks, asset groups, audience signals and controls to keep automated campaigns accountable.
- 05
Ongoing optimization
Regular search term reviews, bid strategy adjustments, ad testing and budget shifts toward converting campaigns.
Benefits
What it can do for your business.
Ideal for
- Local service businesses competing for high-intent searches
- E-commerce brands running Shopping and Performance Max
- B2B companies generating demo or quote requests
- Advertisers inheriting a disorganized account
Less wasted spend
Tighter targeting and regular query reviews can move budget toward searches that convert.
Decisions based on real outcomes
Accurate tracking helps bidding and budget choices reflect genuine enquiries and sales.
A clearer account
A logical structure makes it easier to see what each campaign contributes and where to invest next.
How we deliver it
A clear, practical process.
- 1
Audit
Assess account structure, wasted spend and tracking integrity.
- 2
Measure
Fix conversion tracking so optimization rests on real outcomes.
- 3
Build
Restructure or launch campaigns, ads and keyword sets by intent.
- 4
Optimize
Ongoing query, bid, ad and budget work with clear monthly reporting.
Related services
Works well alongside.
- Performance MarketingConversion OptimizationMessage-matched landing pages and tests that turn more paid clicks into leads and sales.
- Performance MarketingRetargetingRe-engage visitors who didn’t convert across Google, Meta and YouTube with relevant follow-up ads.
- Data Analytics & CROConversion TrackingForms, calls, purchases and offline conversions tracked accurately and attributed to channels.
Questions
Google Ads questions, answered.
Is ad spend included in your management fee?
No. Ad spend is paid directly to Google from your own account and is never billed through Rankbrain. Our fee covers strategy, setup and management.
Which Google Ads campaign types do you manage?
Search, Performance Max, Shopping, YouTube and remarketing. The mix depends on your goals, offer and budget, and not every account needs every type.
How soon will we see results?
It depends on budget, competition and tracking quality. Search campaigns can start generating data quickly, but automated bidding typically needs time and conversion volume before it settles.
Are you affiliated with Google?
No. Rankbrain is an independent agency. Google Ads is a trademark of Google, referenced only to describe the platform we manage.
Ready to talk about Google Ads?
Tell us about your business and goals, and we’ll recommend a clear, practical plan.