Great content can't rank if search engines can't crawl, render and understand it. Run through these checks at least twice a year.
Crawling & indexing
- Your XML sitemap lists only canonical, indexable URLs.
- Robots.txt isn't blocking important sections or resources.
- Parameter and faceted URLs are controlled.
- No important pages carry stray noindex tags.
Performance
- Largest Contentful Paint under 2.5 seconds on mobile.
- No layout shift from images, ads or late-loading fonts.
- Interaction to Next Paint in the good range.
Structure
Keep important pages within three clicks of the homepage, use descriptive internal anchor text, and make sure every commercial page has a clear parent in your hierarchy.
