Local rankings are driven by three things: relevance, distance and prominence. You can't change distance, but you can influence the other two.
Relevance
- Choose the most accurate primary category, then add secondary ones.
- List every service and product you offer.
- Build a dedicated page for each location you serve.
Prominence
- Earn a steady flow of genuine reviews and reply to all of them.
- Keep your name, address and phone consistent across directories.
- Get mentioned by local organizations, media and partners.
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