1.2K
Search clicks in 3 months
SEO + Website Development
PEM America
An online wholesale smoking and vape store that was blocked from Google entirely. Technical SEO fixes got the whole site indexed, and product pages now rank on Google's first page.
- Google Search Console
- Google Search results
- SEO audit tool
01 · Client & industry
Who we worked with
An online wholesale smoking and vape store that was blocked from Google entirely. Technical SEO fixes got the whole site indexed, and product pages now rank on Google's first page.
419
Search clicks in 3 months, from zero
23.3K
Search impressions in 3 months
02 · Challenge
Where they started
The store was invisible on Google. Its homepage carried a “noindex, nofollow” robots tag, so Google could not index it; no sitemaps had been submitted; canonical tags were missing and pages had no meta descriptions. A site: search for pemvape.com returned no results, and Search Console showed zero clicks and zero impressions.
03 · Strategy
The plan
- 1Remove the noindex/nofollow robots tag so Google can index and follow the site
- 2Add canonical tags and proper meta titles and descriptions
- 3Submit XML sitemaps for products, pages and posts, then request indexing
- 4Track product-page visibility and rankings in Search Console and Google results
04 · Website Development · Technical SEO · SEO
Work completed
Website Development
- Built the online store, with product and category pages: 201 product pages, 19 pages and a blog in the sitemaps
- Product URLs for disposables, accessories, lighters and smoking gear (for example /product/ and /product-category/disposables/)
Technical SEO
- Replaced the homepage robots tag “nofollow, noindex” with “follow, index” and full snippet/preview permissions
- Defined canonical URLs (https://pemvape.com/)
- Added missing meta titles and descriptions
- Submitted product, page and post sitemaps plus the sitemap index on May 1, 2025
- Confirmed with URL Inspection that the homepage is available to Google and can be indexed
SEO
- Product and category pages tracked in Search Console as clicks and impressions grew
- First-page rankings checked for product searches such as “Space Gas 7x Butane 12 Pcs” and “HBC High Power Quick Charge”
05 · Implementation
How it rolled out
- 1
Unblock indexing
The noindex/nofollow robots tag was replaced, and URL Inspection confirmed the page can be indexed.
- 2
Tags & metadata
Canonical tags, meta titles and meta descriptions added across the site.
- 3
Sitemaps
Product, page and post sitemaps submitted on May 1, 2025; Google read all four the same day.
- 4
Monitor & grow
Clicks, impressions and product rankings tracked through the following three months.
06 · Results
What changed
Figures from the client’s own dashboards · May – July 2025
419
Search clicks in 3 months (from 0)
23.3K
Search impressions in 3 months (from 0)
201
Product pages discovered via the sitemap
12
Queries at Google position 1
Before → after: Indexing allowed
URL Inspection went from “URL is not available to Google” (excluded by a noindex tag) to “URL is available to Google — page can be indexed”.
Before → after: Sitemaps submitted
No sitemaps before; afterwards four were read successfully, including a product sitemap with 201 discovered pages.
Before → after: Meta, robots and canonical tags
Missing description, a “nofollow, noindex” robots tag and no canonical URL, replaced with a full meta title and description, an indexable robots tag and a canonical URL.
Before → after: Site indexed in Google
A site: search for pemvape.com went from no results to the store's pages listed in Google.
Before → after: Search performance
Zero clicks and impressions before; 419 clicks and 23.3K impressions over the following three months.
Before → after: Google Search performance
Google Search Console
| Metric | Before | After | Change |
|---|---|---|---|
| Clicks | 0 | 419 | +419 |
| Impressions | 0 | 23.3K | +23.3K |
| Average CTR | 0% | 1.8% | +1.8 pts |
Before: Search Console on Apr 29, 2025. After: May 1 to the end of July 2025.
Search Console Insights
Google Search Console
206
Clicks (+46%)
15.6K
Impressions (+64%)
Changes against the previous period, as reported by Search Console. Top content by clicks: Starry Vape Puffnest 25K (46, +254%), Nexa 50000 Puff (41, +720%), the homepage (27, +108%), a 7.5″ L-shaped downstem (12, +1,100%) and the disposables category (7, +600%).
07 · Key takeaways
- One tag can hide a whole store: a noindex/nofollow robots tag kept PEM America out of Google until it was removed.
- Technical fixes come first. With indexing, canonicals, metadata and sitemaps in place, the site went from 0 to 419 clicks and 23.3K impressions in three months.
- Product pages now win specific searches, including position 1 for queries such as “meta moon geek bar flavor”, “enzo battery” and “pem vape”.
08 · Supporting screenshots
Straight from the client’s dashboards
Click any screenshot to see it full size. Personal details are blurred to protect privacy.
Search & analytics
Google rankings
09 · Your turn
Want results like PEM America’s?
Tell us where you are today and we’ll show you what the same approach could do for your business.
More case studies
View all →
41K
Search clicks
1.97K
Search clicks in 3 months (goldia.ca)
Want results like these? Let's talk.
Tell us where you are today. We'll review your search position and come back with a clear, specific growth plan.